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June 27, 2008


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Thanks for the info I never knew about all this..!

Gaea Honeycutt

Oh, that was good. At first, I kept thinking about a food product and it was just out of reach on the edges of memory. Then I remembered that mournful horn that punctuated the slogan. Pepto-Bismol. It coats, soothes, relieves.


I can't believe I ate the whole thing...

Gaea Honeycutt

Dan, thanks for recommending that somewhat disturbing book. It reminds me of my favorite geek read, Darrell Huff's How to Lie With Statistics (http://www.amazon.com/How-Lie-Statistics-Darrell-Huff/dp/0393310728/ref=pd_bbs_sr_1?ie=UTF8&s=books&qid=1214699789&sr=1-1) No comment on the mother-in-law... ;-)

And AHMartin, as I age, I'm discovering the same truth. If it doesn't rhyme or repeat, I'm sometimes in trouble.

Jamie, those are great and practical comments on direct mail. You definitely have to plan, budget and persist. Okay. Those tag lines were a bit easy. My favorite is "I want my ..." It's actually before my time though.

Jamie Nicholas

I have always heard, and I often tell my clients, it takes 9 times for someone to hear your message, see your logo, tag line, etc., before they remember it. I also remember the great and funny commercials shown during the superbowl...but I rerely remember who they are advertising! "Can you hear me now?" I know is Verizon Wireless, mostly because I really believe it's true, and why I switched from Sprint years ago. I also know have a Coke and a smile, FedEx, and Just say no to drugs, but I am having a little bit of trouble with the good time for the great taste of...Oh yes...McDonalds. : )
So remember, get your message out there often. When you do a direct mail campaign, you have to do it EVERY month, and you have to do it for more than 3 months or else you are just throwing your money away.


Hmmm and I thought the reason I forgot so much was age. I always wondered how I could remeber those songs I learned as a child but have such a difficult time remembering now - repetition is the key. I thin I may need 10 - 15 times now.

Dan Katz

Ah, this explains a lot about my mother-in-law :-)

See also Seth Godin's book, All Marketer's Are Liars - http://www.amazon.com/All-Marketers-Are-Liars-Authentic/dp/1591841003

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