As you review your goals and strategies, ask yourself what's working and how do you know it's working. Think about different strategies you might like to incorporate. Perhaps an e-newsletter isn't working with your target audience, but a more interactive blog is the perfect technology alternative. But how can you be sure a blog is the right step to take?
Survey your target audience.
Now, a survey can seem intimidating. You're thinking: "What questions should I ask?" "How do I write questions?" "Will my clients even do the survey?" "What's it going to cost to mail a survey?" However, it doesn't have to be intimidating or stressful. Here are some simple steps to implement your own survey:
Determine the focus. Keep the survey simple, by narrowing the focus. Don't try to find out everything about your customer's preferences all at once. Choose either satisfaction with services/products, or what they're looking for from your industry or type of business. But don't do both at once. You want to hold their attention for the entire survey.One of the best resources for developing and distributing surveys is an online survey service, such as Zoomerang or Survey Monkey. These companies allow users to develop surveys (or adapt a template), distribute them via e-mail, and even assign unique links for each survey respondent.
Limit the questions. The shorter the survey, the more likely your clients are to complete it. Settle on 10 or fewer questions that zero in on your focus area. Resist the temptation to split off onto a tangent. This will also help force you to stick to the most important information.
Solicit comments. This is an excellent opportunity to get feedback. Use the last question as an invitation to write about their answers or add something not asked in the survey.