Weirding Word®

September Brazen Maven (SM) Marcom Workshops

Join us for these Brazen Maven^SM workshops and seminars in September!

Brazen Online Self-Promotion
Learn the strategies to leverage the Internet boldly . . . not shamelessly. Brazen Online Self-Promotion Workshop teaches:

• The secret of social networking culture
• 5 social networking tools for strategic promotion
• “What in the world is Twitter?” and how to use it
• What every post and message must do
• Key features of a Bold New Brazen Plan^SM

Register for Brazen Online Self-Promotion Webinar:
September 21 , 2010 at 1:00 p.m.
$25 Early Registration by 9/17; $33.50 Registration


Brazen, Quick and Dirty Crash Course in Branding
It's elusive. It's mysterious. It's undefined.
It's your business brand identity.

If you're done grappling with the concept of branding, this 30-minute webinar will help you understand what branding means for your business.

Through succinct explanations and relevant examples, we'll help you understand what branding is and how to start thinking about it strategically.

Register for Brazen Quick and Dirty Crash Course in Branding webinar:
September 13, 2010 at 3:00 p.m.
FREE

Attend a special session:
September 13, 2010 at 6:00 p.m.
FREE
Mt. Zion Business Partners, Arlington, VA
E-mail info at BrazenMaven.com for details.


Other Upcoming BRAZEN Events
Internet Engagement Forum
Tuesday, September 14, 2010 at 7:30 a.m.
Alexandria Chamber of Commerce
Complimentary for members; $35 for guests.
Register online with the Chamber.

Harnessing the Power of Twitter
Friday, November 5, 2010 at 8:00 a.m.
Women's Business Center
Springfield, VA
$7 Early Bird; $10 at the door
Register online for the WBC First Friday.

Weirding Word®, a division of G.L. Honeycutt Consulting, LLC, is a virtual publication department that provides editing, freelance writing, and publication and web design services.

Copyright 2007-2010 Gaea L. Honeycutt. All rights reserved.

Inception for Marketing: Plant the Message Deeply

Before we get started, this is a complimentary spoiler alert. If you have not seen Inception, do not read on. Go see it before it's completely out of the theaters, and then come back and see us.

While watching Inception in a packed theater several weeks after its release, I couldn't help but think of the many implications for marketing.  Take for instance, the idea of deeply planting an idea.  The mark needed to believe the idea was his own, so the team created a dream within a dream within a dream to deliver a message and reinforce it.

In the past, we've talked about marketing's repeat rule and connected the rule to research on human memory.  That is, in order to reach your target audience, you must repeat the message at least 7 times.  it doesn't have to be the same way each time, but people remember information that is reinforced and a message that resonates.

So, the Inception team begins by accusing the mark, heir to a corporate empire, of hiding information or not thinking hard enough to share it.  In the second dream, the team brings the mark in on the scheme, telling him that others are after the information and he must unlock it first. And, in the third dream, the mark is taken to a vault in which he will discover his secret.  At each level, despite the complications that arise in the story, the message is communicated to the mark in a distinctly different manner and reinforced through the team's tactics.  And, he remembered that message.

How are you planting your message? How often? At the end of the year, will your target audience remember you? Do you switch up the delivery to better engage your target audience? More importantly, is there a plan?

Success doesn't happen overnight. Aside from the fact that it takes time, most of us don't have an Inception or White House arsenal at our disposal. However, with incremental strategic measures, anyone can leverage the repeat rule.

Gaea Honeycutt
blog at weirdingword.com

Weirding Word®, a division of G.L. Honeycutt Consulting, LLC, is a virtual publication department that provides editing, freelance writing, and publication and web design services.

Copyright 2007-2010 Gaea L. Honeycutt. All rights reserved.

BRAZEN Double-header: 2 Webinars 8/31 - Branding & Online Marketing

It's elusive. It's mysterious. It's undefined.
It's your business brand identity.

If you're done grappling with the concept of branding, the FREE, 30-minute BRAZEN Quick and Dirty Crash Course in Branding webinar will help you understand what branding means for your business.

Through succinct explanations and relevant examples, we'll help you understand what branding is and how to start thinking about it strategically. Register online at BrazenOnline083110.eventbrite.com.

Not BRAZEN enough for you?

The BRAZEN Online Self-Promotion webinar follows at 1:00 p.m. Learn how to leverage six specific tools and strategies to improve your online presence. A $40 value, enter "BRANDING" to receive the double-session 20% discount. Register online at BrazenOnline083110.eventbrite.com.

For more information, contact info@BrazenMaven.com or call 703-360-1718.

Weirding Word®, a division of G.L. Honeycutt Consulting, LLC, is a virtual publication department that provides editing, freelance writing, and publication and web design services.

Copyright 2007-2010 Gaea L. Honeycutt. All rights reserved.