The Northern Virginia Black Chamber of Commerce just hosted an amazing Candidates's Night last week. Weirding Word® coordinated the public relations and designed the materials, including the program book.
The event program incorporated a patriotic theme with the brand look and feel that target audiences have come to expect from the Chamber. The event brand sports a bright red and pale shade of turquoise, reflecting the excitement and energy of election season. At the same time the NVBCC brand is deep navy blue and deep brick red, reflecting its focus on delivering dependable, high quality service to businesses.
With two such different color palettes, we turned to the text and layout. Headers incorporated the distinctive Chamber font used in its logo and marketing materials. And, a solid san serif font was used for paragraph texts. Download a pdf of the Candidates' Night Event Program. The application of fonts is similar to what is found in other Chamber materials.
Learn more about how we can help you brand your organization and event through tailored materials.
Gaea Honeycutt
blog@weirdingword.com
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